What value would you put on the answers to the questions that nobody else thought to ask? Unearthing what lies beneath is essential before making diligent investment decisions. 

Our Approach

A business with a shiny looking product, good people and processes, using latest tech, coupled with growing revenue and profit may look on the surface like an interesting investment opportunity. But your investment decision is based on future return, not that of today or yesterday.

If the product and the business needs to scale in orders of magnitude, then what would that take. Is the product loaded to breaking point already? Do the engineers know where the ceiling is? Is there massive technical debt? Does the software need rewriting from scratch to operate at a x10, x100 level? Are they critically dependant on an individual (like Brent! ref: The Phoenix Project).

We offer a combination of quantitive assessment and experience-led qualitative review to get the breath and the depth of understanding of what you are buying in to.


Chaos is inherent in all compounded things. Strive on with diligence.
— Buddha

What We DO

Quantitive Assessment

  • Strength assessment across 43 areas of the product management landscape using our framework to assess breath and completeness of attention in all areas.

  • Risk identification

  • Gaps to future capability requirements

Qualitative Assessment

Deep dive interviews:

  • Product strategy

  • Tech dev strategy

  • Infrastructure & architecture

  • Devops process

  • Resource capability & aspiration

  • Client satisfaction & experience