Your product team should be obsessed with the question ‘Are we building the right thing?’ - the answer and the evidence is not in the office but out in the market. The highest paid person’s opinion [hippo!] is interesting but not relevant. 

Our Approach

We help product teams be proactive product leaders and not just requirements analysts. Total ownership of the product is essential right across market relevance, user pains and needs, conceptual design, process design, information flows and product experience and quality.

Making the right product priority calls early in the product development lifecycle helps accelerate the process of getting a valuable (-enough) product into the hands of users, begins the process of iteration faster, gets revenues sooner and feeds vital cash flow.

Our product management framework helps product teams understand the market, the buyers, and the users and to develop realistic product roadmaps. To understand priorities, timescales and complexities and how to make effective pragmatic decisions amidst real business pressures. And to work with development teams on building the technology solutions that you need right now.

What do we