Are you still investing in your tech product development faster than turning a profit? Or got a product established but need to scale to the next level? Are you clear what you’re aiming for? 

Our Approach

Product management and tech development strategies are absolutely what you need to build a great product - but having a great product is not the only cornerstone of having a great, growing, profitable and ultimately valuable business.

Our product business framework pulls together all 3 aspects of the business planning, product marketing and product development. In fact product development in isolation from the other two is really at best, a gamble. Understanding the market, creating and adjusting the business model, having the capability to deliver your product to the market, and putting in place the feedback loop is the brain, arms, legs and eyes of your strategy for survival.

In many (inside-out) cases the product takes the lead and the business model and product marketing follow - but given the 1001 choices in tech dev strategy the product development should be a response to them, not the cause to need them.

To accelerate, the business must be market-driven and commercially focused to generate cash and astutely know when to invest that cash to step the product up to the next level.

What We Do